Transforming complex ideas into intuitive digital experiences for over a decade.

I specialize in user-centred mobile and web app design, combining research, data, and collaboration to drive business success. In recent years, I’ve worked on AI projects like survey generation, summaries, and chat assistants. I have experience across e-commerce, media, IoT, streaming, digital analytics, data-driven personalization, audience-targeting advertising, VoC tools and voice-based assistants.

Let’s connect to explore how I can bring your AI product vision to life.

Get in touch

Latest Articles

Brain Food: Insights on Design, Productivity, and AI-Driven Innovation

Building and Refining a Character Using Midjourney and Runway

The Future of Design in 2025: AI’s Impact on Designers and Teams

My 2024 Go-To Tools for Crafting User Experiences: Evolving with AI

Most Recent Work

Staff Product Designer
AI Group | Hotjar by Contentsquare | 2021 - Present

University Teacher
Interaction Design | UOC | 2021 - 2023

Principal Product Designer
E-commerce Personalization | Moonpig | 2020 - 2021

Senior Product Designer
Advertising Platform | Schibsted | 2016 - 2019

👉 Full story on LinkedIn.

What Colleagues Say

Martina is a data-savvy designer who whenever in doubt consults data before making a tough decision. At the same time, she never procrastinates on decision-making and she’s a big fan of moving fast - together, we ran a number of experiments to be able to learn about our users quickly

Anna Pokhylko, Product Manager @Hotjar
Her technical skills are next level and as a person, she nurtured those around her and really raised the bar for the design produced by the team

Camila Díaz, Group Head of Product Design @Moonpig
Proactive, creative and practical in all things. As Product Lead she gave me support or resistance as needed to create the best possible product for our users and our company

Anna Maridal, Head of Product @Schibsted
She’s a leader from behind. Her workshops were the very best at engaging different roles because she always takes you on a journey

Aly Abel, UX Research Manager @Moonpig
Her customer-centric approach and attention to detail made her a wonderful addition to my team at Moonpig. She has the ability to get the whole team interested in a feature concept from beginning to end

Andy O’Brien, Engineering Manager @Moonpig
What truly sets Martina apart is her unwavering focus on making data-informed decisions and supporting them with thorough research, which has significantly contributed to the success of the teams and products she has worked with

Rafal Rumanek, Engineering Manager @Hotjar
Martina is a top-notch communicator, facilitator, and overall design partner. She leads design, discovery, and research projects confidently and clearly, ensuring alignment across the team and strengthening her visibility and influence as a design leader in the organisation

Jess Assworth, Content Designer @Hotjar
Not only is she an outstanding designer with expertise in visual and UX design, but she’s also an empathetic and talented design mentor. She coached me to make data-driven, user-centric design decisions and always provided actionable feedback. Her leadership and the design culture she fosters are invaluable

Clara Shin, Product Designer @Hotjar

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In 2023, I dove into creative experiments with Midjourney, blending elements of nature for innovative furniture and clothing concepts. Building upon this foundation, in 2024, I began utilizing Runway to animate these images, bringing them to life.

AI Experiments

Explore AI Experiment

Transforming complex ideas into intuitive digital experiences for over a decade.

Latest Articles

Most Recent Work

Staff Product DesignerAI Group | Hotjar by Contentsquare | 2021 - Present

Martina is a data-savvy designer who whenever in doubt consults data before making a tough decision. At the same time, she never procrastinates on decision-making and she’s a big fan of moving fast - together, we ran a number of experiments to be able to learn about our users quickly

AI Experiments

Get in Touch

Staff Product Designer
AI Group | Hotjar by Contentsquare | 2021 - Present