Transforming complex ideas into intuitive digital experiences for over a decade.

I specialize in user-centred mobile and web app design, combining research, data, and collaboration to drive business success. In recent years, I’ve worked on AI projects like survey generation, summaries, and chat assistants. I have experience across e-commerce, media, IoT, streaming, digital analytics, data-driven personalization, audience-targeting advertising, VoC tools and voice-based assistants.

Let’s connect to explore how I can bring your AI product vision to life.

Latest Articles

Most Recent Work

Staff Product Designer
AI Group | Hotjar by Contentsquare | 2021 - Present

University Teacher
Interaction Design | UOC | 2021 - 2023

Principal Product Designer
E-commerce Personalization | Moonpig | 2020 - 2021

Senior Product Designer
Advertising Platform | Schibsted | 2016 - 2019

👉 Full story on LinkedIn.

What Colleagues Say

  • Martina is a data-savvy designer who whenever in doubt consults data before making a tough decision. At the same time, she never procrastinates on decision-making and she’s a big fan of moving fast - together, we ran a number of experiments to be able to learn about our users quickly

    Anna Pokhylko, Product Manager @Hotjar

  • Her technical skills are next level and as a person, she nurtured those around her and really raised the bar for the design produced by the team

    Camila Díaz, Group Head of Product Design @Moonpig

  • Proactive, creative and practical in all things. As Product Lead she gave me support or resistance as needed to create the best possible product for our users and our company

    Anna Maridal, Head of Product @Schibsted

  • She’s a leader from behind. Her workshops were the very best at engaging different roles because she always takes you on a journey

    Aly Abel, UX Research Manager @Moonpig

  • Her customer-centric approach and attention to detail made her a wonderful addition to my team at Moonpig. She has the ability to get the whole team interested in a feature concept from beginning to end

    Andy O’Brien, Engineering Manager @Moonpig

  • What truly sets Martina apart is her unwavering focus on making data-informed decisions and supporting them with thorough research, which has significantly contributed to the success of the teams and products she has worked with

    Rafal Rumanek, Engineering Manager @Hotjar

  • Martina is a top-notch communicator, facilitator, and overall design partner. She leads design, discovery, and research projects confidently and clearly, ensuring alignment across the team and strengthening her visibility and influence as a design leader in the organisation

    Jess Assworth, Content Designer @Hotjar

  • Not only is she an outstanding designer with expertise in visual and UX design, but she’s also an empathetic and talented design mentor. She coached me to make data-driven, user-centric design decisions and always provided actionable feedback. Her leadership and the design culture she fosters are invaluable

    Clara Shin, Product Designer @Hotjar

In 2023, I dove into creative experiments with Midjourney, blending elements of nature for innovative furniture and clothing concepts. Building upon this foundation, in 2024, I began utilizing Runway to animate these images, bringing them to life.

AI Experiments